Buena Gente means Good People. Our name represents who we are, and how we do everything, having fun along the way but most importantly, providing a sense of belonging for many.

Our vision is to become a leading golf brand that champions the representation and inclusion of Latinos and other underrepresented groups in the sport of golf. Our goal is to inspire a new generation of golfers from diverse backgrounds, by making golf accessible and approachable to golfers of all skill levels. We break down barriers and stereotypes by celebrating the unique cultures and stories that each golfer brings to the course all while having fun!

Our mission is to provide high-quality golf apparel that combines Latin tradition with modern style, inspiring and empowering a new generation of golfers from diverse backgrounds. We strive to create a welcoming and inclusive environment that empowers golfers to improve their game, while making the less skilled feel comfortable as they learn the ropes of this sport.