Bway-nah Hen-teh (Good People)

Founded with a desire to carve out space for Latinos in a sport where representation has been scarce, Buena Gente Golf isn’t just about clothing — it’s about community, culture, and identity. We grew up loving the game but rarely saw faces that looked like ours on the course. That feeling of being the "only one" inspired us to create something different — a golf brand that welcomes diversity and challenges the status quo.

Our designs reflect more than just aesthetics; they tell stories. Every piece we create draws inspiration from the rich tapestry of Latino culture — from the vibrant colors of our heritage to subtle nods at history and craftsmanship. We believe in quality, in making apparel that feels as good as it looks, and in ensuring that every stitch carries intention. Golf apparel shouldn’t just fit the sport — it should reflect the people who wear it.

Buena Gente Golf is about showing up authentically. This is more than a brand — it’s a movement to make golf feel like home for everyone, starting with us.